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Sierra Leone News : NCP Ends Two Day Workshop for PROs
By Abdul Malik Bangura
Feb 19, 2016, 17:08
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The National Commission for Privatisation (NCP) has on Thursday 18th February, 2016 completed a two day workshop organized for all Public Relations Officers/ Marketing Managers across the Public Enterprises under the commissionís mandate.

Whilst explaining the importance of the concepts of Public Relations, Mr. James Tamba Kamara; Communications Officer of the National Commission for Privatisation said that the role of PR professionals is to maintain mutual relationship between an establishment and its various publics. He said that PR professionals should note that Public Relations enhance and sustain an organizationís interest to the various publics.

Head of mass Communications Department, FBC, Mr Tonya Musa

The deputy Government Spokesman, Mr Agibu Tejan Jalloh, whiles delivering his tutorial on the Role of PROs in Corporate Crisis Management, urged PR professionals to deviate from the attitude of spinning. He emphasised that PR practitioners must always uphold their integrity. He said that they should always tell the truth in crisis period. He stressed that the truth pays better that lies. He said that PR personnel must not reveal information that they have little or no idea of.

The Legal Analyst of NCP, Madam Magaret Kamara said that PR practitioners must always have in mind the various legal provisions that guide their professions. She said that there are laws that guide the operations of PR. She said some of these laws range from copyright, trademark, plagiarism and patent rights. She advised PR practitioners to also abide by laws relating to defamation. She said PR practitioners must always crosscheck their news releases, press releases and media advisories to ensure they do not contain any ethical or legal implicated statements before issuing them out.

Dr. Sylvia Blyden, one of Sierra Leoneís most popular Journalists delivering her lecture

Dr. Sylvia Olayinka Blyden, one of the countryís most experienced and seasoned media practitioners, whilst explaining about Public Relations and the Media, stressed on the mutual relationship that exists between the media and PR personnel. She said that both the media and the PR personnel depend on each other for its survival. She said that the media is very important in helping the PRO communicates to its various audience. She submitted that the PR personnel must always choose widely circulated newspapers to ensure that their messages are widely covered.

The Head of Mass Communications Department FBC, Mr. Hindolo Tonya Musa said that the inclusion of Public Relations as a strategic management function is essential for the success of any PR department. He suggested that for PR to succeed in Sierra Leone, the country needs to have a public relations society that would advocate on its members behalf. He also said that it has to get a public relations code to guide the operations of PR officers, a public relations conference where views are shared amongst professionals and a public relations journal that evaluates PR operations regularly. He said that until these are put in place, corporate organizations would not know where to put the PR position in it structures.

Deputy Government Spokesman, Mr. Ajibu Tejan Jalloh delivering his statement

The two day workshop that was held at the Sea Side Hotel in Aberdeen was well attended. It was graced by Public Relations Officers/Marketing Managers from Sierra Leone State Lottery Company, Sierra Leone Road Transport Cooporation, Sierratel, Guma Valley Water Company, National Insurance Company, Sierra Leone National Shipping Company, Sierra Leone Port Authority, Sierra Leone Airport Authority and many more.

Attendance of the workshop posing for a photo

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